Polychrome® > Los Angeles
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Concord Identity
Identity System & Brand Concepts
client: Concord Music Group
Polychrome's extensive relationship with the Concord Music Group includes the 2007 redesign of the parent corporate identity. Initiated to remedy a technical flaw in an earlier logo system, this complete redesign anchors the ‘Rebirth Of The Cool’ approach that embraces Concord’s unique catalog and position in the music industry.
1 > New master logo on white, referencing the keyboard octave.
