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Concord Voices Catalog
48-page Mail Order Catalog
client: Concord Music Group
Revived in 2008, and reimagined as an editorial magazine, VOICES, the Concord Music Group physical catalog has been both a critical and financial success. In 2008, the Voices catalog saw a +5% response rate from direct mail customers. In 2009, the catalog embraces new formats and playlists, driving customers to the renovated Concord website for digital downloads. Over 500 individual titles are featured in each edition.
1 > Voices is mailed out with a variety of three covers, and user responses tracked.
