Polychrome® > Los Angeles
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UCLA Arts
Identity Design and Branded Materials
client: UCLA School of Arts and Architecture
Polychrome led a comprehensive brand redesign for the University of California at Los Angeles’s School of Arts and Architecture, in 2006. Designed to incorporate the officially adopted UCLA word-mark, the logo design for UCLA Arts was inspired by, and coincided with, the installation of a landmark Richard Serra sculpture on the campus at the new Eli and Edythe Broad Center for the Arts. A labor of love, with special thanks to UCLA’s Eleanore Reznikoff.
1 > Arts magazine, published quarterly.
