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Virgin Records Website
Website Design & Development
client: Virgin Records America
Launched in the era of Netscape 3, the inaugural Virgin Records America website set a new standard across the web for entertainment properties — and is still emulated today. Dynamic content, streaming media, randomized homepage elements, easy search capabilities — all these features, now standard, were experimental in the mid-nineties. Recognized with over two dozen international design awards, including MTV and Yahoo! music website of the year for consecutive years running, and featured in countless design texts and publications, the original Virgin site is a landmark web design.
1 > The animated GIF modular homepage was edited daily, and established a Virgin site brand immediately.
2 > Interior artist pages were built on CGI templates with perl, with content managed via uploaded text files.
3 > As artists had new releases scheduled, custom-design mini-sites would be built out employing packaging elements and exclusive content.
4 > With the majority of users still on 28.8 or 56k dial up, all graphics had to deliver maximum impact with minimum overhead.
5 > Every design technique possible was explored for low file size — without sacrificing design considerations.
Tags > Interactive, Music