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HP Store at Harrods, London
Retail Environment Design
client: Hewlett-Packard
Hewlett-Packard’s first “high touch” retail concept, installed in London’s legendary Harrods department store, focuses on HP’s latest and greatest products. Creating a level of experience design not usually associated with PCs, the space provides users with live products and peripherals that demonstrate HP’s breadth of offerings, and clearly position HP as a leader in computing, printing, and connected home solutions. Polychrome and Factor Design collaborated on the launch of this pilot program.
1 > HP store @ Harrods
2 > HP store entry.
3 > HP store.
4 > Gaming alcove fixtures.
5 > HP store.
6 > Fixture details.
Tags > Environments, Retail
Related > HP Store-in-Store, HP Store, Johannesburg
Note > Environmental graphics and communication strategy by Factor Design, San Francisco. Photography: Nicholas Guttridge. All images © and rights reserved.