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HP Store, Johannesburg

Retail Environment Design

client: Hewlett-Packard

Hewlett-Packard’s boutique retail concept in Johannesburg, South Africa, focuses on HP’s latest and greatest products. Creating a level of experience design not usually associated with PCs, the space provides users with live products and peripherals that demonstrate HP’s breadth of offerings, and clearly position HP as a leader in computing, printing, and connected home solutions. Polychrome and Factor Design collaborated on the launch of this pilot program.

HP Store, Johannesburg

1 > HP Store, Johannesburg.

Tags > Environments, Retail

Related > HP Store-in-Store, HP at Harrods

Note > Environmental graphics and communication strategy by Factor Design, San Francisco. Photography: All images © and rights reserved.

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