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HP Store-in-Store System
Retail Environment Design
client: Hewlett-Packard
Hewlett-Packard’s first store-in-store pilots were launched in 2008 at national retailers J&R (New York City), Micro Center (New Jersey), and Staples (Massachusetts). Polychrome designed a custom, modular fixturing system to showcase HP’s products and provide an enhanced level of experience. Live demos allow customers to test drive the breadth of HP’s computing and printing portfolio. Polychrome and Factor Design collaborated on this project.
1 > HP Store at J&R
